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Poster Best Practices
1. Keep it brief.
2. Use a catchy headline.
Put a lot of thought into the headline of your
. It should be interesting and pertinent to your business. Reading the headline, the consumer should have a good idea of what you do and what is going on.
3. Organize the information.
Use bullet points, text boxes and infographics to organize the information into readable portions.
4. List the benefits.
Think of around five benefits your company provides to customers and list them in a prominent way. It’s a quick way of telling the consumer why they should choose you.
5. Beat the competition.
Find ways to describe what you do that makes you a better choice than your competition.
6. Proofread several times.
Not only should you proofread your
, but you should have one or two other people proofread it. A misspelled word or transposed telephone number could make your
7. Include a call to action.
Keep your words in the active voice, avoiding passive voice. Tell the reader to order now, call now or log on to the website.
8. Let them know the specials.
If you have any specials or discounts, make that prominent in your
. It’s an added incentive for the consumer to get in touch sooner rather than later.
9. Know your audience.
Keep the message and tone in line with the kinds of customers you want to reach.
10. Include only relevant information.
Make sure your customer knows where you are located, how to get in touch with you, what type of services you do or don’t provide and other pertinent information.
11. Use good testimonials.
If you choose to use testimonials, make sure to pick the testimonials that are written clearly, professionally and focus on relevant details of your business.
12. Keep your contact info at the bottom.
Save the most prominent spot for the headline. The last thing the reader sees, your business’ name and contact info, will be the thing to stay in their mind.
13. Keep it legible.
Choose a legible font and make sure it’s at a legible size.
14. Put yourself in your customer’s shoes.
To keep the language from being too over the top or too focused on sales, think about what you would want as a consumer. Be straightforward and practical.
15. Use the word 'you'.
Using the word 'you' indicates you are speaking directly to the reader, not abstractly to some unknown 'they' or 'them'.
Personal, clean and simple is all you need!
Remember the final product should be a harmonious combination of good content and striking design, creating a clear, concise and effective
to boost your business.
It's Always A Good Day To Print!